The Subliminal Self (via WBUR-Boston; 47:49)
We think we’re thinking our way through life. Well, yes and no. We’re thinking, but our unconscious minds are enormously powerful drivers. We think, but they can decide – often before we’ve even asked the question. For decades, we’ve understood we’re open to “subliminal seduction.” Our unconscious mind can be wooed.
Freud called it a beast. New science is showing just how powerful the mind beneath can be, and – often – how helpful. It’s us. And it’s way ahead of us.
This hour, On Point: Leonard Mlodinow on the power of the unconscious mind.